WITIVE Inc. successfully wrapped up its participation in World IT Show 2026, Korea’s flagship ICT expo held April 22–24, 2026. At the booth, we showcased diverse platforms and AI-driven solutions—and drew enthusiastic interest from attendees and industry partners alike.
U:CON debuts publicly — sharpening our platform expansion playbook
The standout at our booth was the newly unveiled AI-powered travel platform, U:CON.
U:CON integrates booking, payments, settlements, and distribution in one system—a solution positioned to streamline structural inefficiencies in the travel industry by managing the full lifecycle on a single stack.
CONNECT, G2B AI, G2S, and more — a fuller picture of our multi-platform strategy
Alongside CONNECT, our digital-business-card networking platform, we showcased G2B AI for AI-assisted public procurement analysis and G2S, an integrated grants and government-program platform—together underscoring WITIVE’s direction as a diversified platform company.
G2B AI and G2S in particular drew strong interest from visitors and professionals on the floor, validating clear paths toward practical commercialization.
Partnership leads and traction on AI-powered services
Across the expo, roughly 25 companies approached WITIVE with proposals for adoption, collaboration, or joint initiatives—meaningful traction beyond foot traffic.
Demand for AI-native services stood out sharply, with sustained inquiries around conversational AI and data-driven analytics—evidence that WITIVE’s technology focus aligns with market needs.
The results matter because they bridge from “having a booth” to concrete commercial conversations.
Japanese partners and validating global competitiveness
During the fair, inbound interest from Japanese organizations led WITIVE to hold dedicated meetings with Mizuho Bank and Sansan on the third day of the event.
Sessions covered our platform portfolio and AI services in depth and opened substantive discussion on entering the Japanese market and scaling globally.
Together, those meetings reinforced that WITIVE can compete not only at home but in international arenas.
Audience engagement beyond the keynote demos
On-site participatory events also earned an enthusiastic response.
We ran a “world capitals” quiz that drew roughly 800 participants—a strong signal of engagement.
Visitors received trending Ulleungdo “jjondeugi” chewy snacks for taking part; participants who scored five or more correct answers collected limited NFC cards featuring mascot Kkumdol, digitally usable via our business-card experience—creating buzz around the giveaway.
The activation worked as experiential marketing layered onto our suite: more than hype, it linked real products to memorable brand touchpoints.
From tech showcase to commercial momentum — what’s next for WITIVE
World IT Show 2026 was more than an R&D exposition: it affirmed our identity as a platform company and surfaced clear market reactions in one place.
By validating traction around travel anchored on U:CON, data-led services spanning G2B AI and G2S, and AI-centric interfaces across the portfolio, WITIVE reaffirmed its core identity—as a platform company that connects ideas with real-world business adoption.
Author’s Note
